Founded by former professional soccer players in 2002, Grassroot Soccer (GRS) trains African soccer stars, coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive HIV prevention and life skills curriculum to youth. Translating research into action and leveraging the excitement around the 2010 Football World Cup, GRS attracts and engages young people through schools, community outreach, and social multimedia (e.g. magazines and TV). GRS has educated more than 270,000 kids via its ‘Skillz’ curriculum, and is a leader in the sport for development movement.

Grassroot Soccer: Using the Power of Soccer to fight HIV and AIDS ...